This is a podcast recorded during a guest lecture for a MA class at the University of Nicosia. On the 21st Nov 2013 Dub Thomas was invited to present to the students of Digital Media Content MA class the nowadays expanding netlabel culture, using Dubophonic as an example. What is discussed during the lecture is based on Dub Thomas' personal experiences, trying to explain not only the evolution of the netlabel culture, but also the social aspect that is hidden behind every netlabel. Give thanks to all the students of the University of Nicosia who attended the class and contributed with their questions to a very interesting discussion.